Smiling elderly lady reaching forward to hold hands

The Dignity Challenge

In 2006 the Dignity in Care Campaign was launched with the aim to put dignity and respect at the heart of UK care services. The campaign is hosted by the Social Care Institute for Excellence and led by the National Dignity Council.

The campaign promotes the 10 Point Dignity Challenge that describes values and actions that high quality services that respect people's dignity should demonstrate.

How we rise to the challenge

  1. We have a zero tolerance of all forms of abuse.
  2. We aim to support our clients with the same level of respect we would want for ourselves or a member of our family.
  3. We ensure that we treat everybody as an individual by offering a personlised service.
  4. We want to enable people to maintain the maximum possible level of independence, control and choice.
  5. We listen and we support our clients to express their needs and wants.
  6. We always respect people's right to privacy.
  7. We ensure that people feel able to communicate, including making complaints, without the fear of any retribution.
  8. We want to engage with family members and other carers as care partners.
  9. We aim to assist people to maintain confidence and a positive attitude/self-esteem.
  10. We act to alleviate people's loneliness and isolation.

To find out more about the Dignity Challenge, visit the Dignity In Care website by clicking here (opens in new window or tab).